Posting DetailsPosition Title Associate Director Game Day Marketing
Job Category Administrator Office/Department Athletics Work Environment Onsite Location Evergreen Main Campus Staff Job Type If Temporary or Visiting, Estimated End Date: Position Summary and Duties
Support all departmental activities that involve sales, marketing and promotion of all varsity sports programs. Assist with increasing resources through corporate sponsorship, ticket campaigns and other revenue streams for basketball, lacrosse and soccer programs. Generate increased attendance at events and enhance the overall game day fan experience. Work with Marketing & Communications to effectively promote Greyhounds Athletics.
Develop marketing plans focused on increasing attendance and further enhancing the image of Greyhounds Athletics specifically through student attendance. Identify social media and grass roots opportunities to communicate and engage with the Loyola students. Support partnership with Loyola University Marketing and Communications office to promote the overall image of Loyola University Maryland and Greyhounds Athletics. Collaborate with Student Development and its many student organizations and initiatives (i.e., Freshmen Orientation, Student Government Association, etc.) to develop and enhance mutually beneficial programs.
Plan, script and execute time lines for all home events. Raise the quality of the game day fan experience by developing a series of contests, promotions, sights and sounds. Supervise student workers and part time staff that assist in the execution of all aspects of the game day experience. Collaborate with University partners (i.e., event services, concessions, bookstore, etc.) to provide an extraordinary fan experience.
Assist in establishing/identifying/managing inventory values through partnership with Van Wagner and ensure sound partner agreements where all elements of each contract are delivered. Communicate with partners, Greyhounds Athletics personnel and campus representatives when executing partner agreements.
Provide assistance to meeting goals for generating ticket revenue. Assist in the evaluation and assessment of the student/faculty/staff ticketing procedure with a focus on developing high quality and user friendly ticket programs. Identify and solicit group ticket opportunities (as they relate to marketing plan) that will engage both for-profit and non-profit organizations in the Baltimore community.
Create dynamic opportunities for engaging Loyola University Athletics Cheerleading Team and Mascot (Iggy) in marketing, fan engagement and local exposure opportunities. Manage the student staff and employees necessary to ensure year-round exposure and community connections.
Bachelor's Degree in relevant field 3-5 year's work-related experience Experience in athletics marketing, client services, event operations or similar work experience in collegiate or professional sports. Exceptional interpersonal and communication skills combined with exceptional organizational skills. Superior time-management skills and ability to manage deadlines. Ability to work independently, meet challenging deadlines and handle multiple projects. Required performance of all duties and responsibilities in compliance with all NCAA, Conference and Institutional rules. Ability to support the mission and values of a Catholic Jesuit education, as well as University goals for institutional diversity.
Master's Degree in relevant field
Job Posting Date 08/24/2023 Priority Application Deadline Date Job Close Date Anticipated Start Date University Description
Loyola University Maryland is a Jesuit, Catholic university committed to the educational and spiritual traditions of the Society of Jesus and to the ideals of liberal education and the development of the whole person. Accordingly, Loyola inspires students to learn, lead, and serve in a diverse and changing world. Loyola's beautiful, historic Evergreen campus is located in Baltimore, and its graduate centers are in Timonium and Columbia. Loyola enrolls 4,000 undergraduate and 2,000 graduate students across the Sellinger School of Business and Management, the School of Education, and Loyola College of Arts and Sciences. Founded in 1852, Loyola is one of 27 Jesuit colleges and universities in the United States and the first to bear the name of Saint Ignatius Loyola, founder of the Society of Jesus.
Loyola University Maryland strongly values the benefits that diversity brings to the workplace. In accord with its Ignatian values, the University is committed to creating and promoting a community that recognizes the inherent value and dignity of each person. Loyola University Maryland does not discriminate on the basis of race, sex, color, national or ethnic origin, age, religion, disability, marital status, sexual orientation, gender identity, genetic information, military status, or any other legally protected classification. The University recruits, hires, and promotes in accord with this policy and its Core Values.
Special Instructions to Applicants
Successful candidates for any staff, faculty, or administrative position at Loyola University Maryland will be subject to a pre-employment background check.
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