Associate Director for Digital Strategy

Ohio Northern University
February 03, 2023
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Offerd Salary:Negotiation
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Contract Type:Other
Working Time:Full time
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Posting Details

Posting Details

Posting Number: S000489

Posting Type: External - Open to All Applicants Job Title: Associate Director for Digital Strategy Position Title: Associate Director for Digital Strategy Position Type: Administrative Staff Classification: 2 Department: Communications & Marketing Benefits Summary:

Benefit package includes: Medical, Dental, Vision, and Prescription insurance, Life insurance, Workers' Compensation insurance, Unemployment insurance, and Total Disability insurance. Retirement: The University contributes 4% of the regular salary with up to 3% additional in matched contributions into the TIAA Retirement Program. Other benefits include tuition remission for employee, spouse, and employee's dependent children under the age of 25 (this does not include the last two year of the PharmD program or the JD), twenty days of vacation and twenty days of paid medical leave per year.

Pay Band: Job Summary:

The associate director for digital strategy develops tactics and copy for multiple channels and platforms such as ONU's website, social media accounts, e- newsletters, videos and emails. The position also establishes strategies for engaging with audiences through these channels as well as develops standards for how different types of content should be created and formatted. The strategist knows how to tell a story, conducts market research to identify emerging trends, works with cross-functional colleagues and understands digital measurement metrics. The ideal candidate will be familiar with traditional and digital marketing channels, content marketing and distribution platforms, and audience analytics.

Scope:

The associate director for digital strategy oversees several chief content tasks include participating in a creative team, providing and implementing brand and marketing content, and working independently on various narrative projects.

Principal Responsibilities

  • Create and implement a multichannel communications plan that will support all University audiences while simultaneously serving as lead clearinghouse and coordinator for communications initiatives at the school- and college-level;
  • Develop and execute communications strategies and policies;
  • Provide leadership and expertise regarding various forms of communications including electronic and print publications, CMS platforms, web sites, solicitations, videos and social media;
  • Serve as primary writer and editor for all communications including but not limited to: magazines, newsletters, invitations, event programs, fundraising, campaigns, etc.;
  • Directly oversee content development, design and distribution of e-marketing materials; proofing/copyediting all emails to ensure consistency with messaging and appearance;
  • Collaborate with media relations on timely and accurate news content;
  • Supervise multimedia/social media manager
  • Required Skills:

  • Proven track record of success in developing and implementing strategic marketing plans
  • Strong analytical aptitude
  • Ability and experience to design and implement integrated communication programs that encompass both traditional and new media outlets
  • Outstanding interpersonal skills
  • Excellent written and verbal communication
  • Minimum Qualifications:

  • Bachelor's degree in journalism, marketing, English or communications preferred .
  • Five or more years of writing and editing experience.
  • Experience with website and CMS communications platform is a plus.
  • Preferred Qualifications:

  • Five or more years of experience in higher education marketing
  • EEO Statement

    ONU is an equal employment opportunity employer. Accordingly, no person shall be discriminated against on the basis of race, color, sex, gender identity, transgender status, religion, national origin, age, disability, sexual orientation, marital status, military or veteran status, genetic information or any other category protected by federal, state, or local law. This policy applies to all areas of employment including recruitment, hiring, training and development, promotion, transfer, compensation, benefits, discipline, separation and other terms, condition and privileges of employment.

    College Description: Appointment Length: 12-months Closing Date: 02/03/2023 Open Until Filled No Special Instructions to Applicants: Status: Full-Time

    Supplemental Questions

    Required fields are indicated with an asterisk ().

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  • Optional & Required Documents

    Required Documents

  • Resume
  • Cover Letter
  • Copy of Transcript 1
  • Writing Sample
  • Optional Documents

  • Copy of Transcript 2
  • Other Document
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