Assistant Director of Digital Fundraising

Villanova University
February 19, 2023
Contact:N/A
Offerd Salary:Negotiation
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Contract Type:Open-ended
Working Time:Full time
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Posting Details

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Posting Details (Default Section)

Posting Number: 20223408S

Position Title: Assistant Director of Digital Fundraising Position Type: Staff Location: Villanova, PA Recruitment Type: Internal/External Applicants Work Schedule: full-time/12-months Avg Hours Week Department: 604 - University Advancement Position Summary:

Villanova University has embarked on a 10-year strategic plan, Rooted. Restless., with the goal of enhancing the Augustinian Catholic living and learning experience for all members of our community. University Advancement is seeking exceptional talent to join our mission-driven team working together toward our shared vision for Villanova, fueled by the generosity of the University's philanthropic supporters as we prepare for Villanova's next comprehensive capital campaign.

The Villanova University Annual Giving team is seeking an innovative and detail-oriented Assistant Director of Digital Fundraising to assist in optimizing the use of digital channels in all aspects of fundraising, with a specific emphasis on peer-to-peer advocacy and crowdfunding. Success in this position will require drawing and acting upon insights from internal data as well as applying best practices from higher education and marketing institutions.

The Assistant Director of Digital Fundraising will collaborate with teams across University Advancement to support department-specific and University- wide initiatives, including technology integrations, prospect research and data integrity. As the main liaison for Villanova's crowdfunding platform, the individual in this position will also work with partners across campus to fulfill fundraising needs and advance their strategic goals.

Reporting to the Associate Director of Digital Fundraising, the Assistant Director of Digital Fundraising will support the achievement of goals tied to the University's Rooted. Restless. strategic plan. As such, we are seeking a team member who is passionate about volunteer management, thinks critically and creatively, translates data into actionable insights, and works diligently to advance and support Villanova's mission and values as a diverse and inclusive institution.

Villanova is a Catholic university sponsored by the Augustinian order. Diversity and inclusion have been and will continue to be an integral component of Villanova University's mission. The University is an Equal Opportunity/Affirmative Action employer and seeks candidates who understand, respect and can contribute to the University's mission and values.

Duties and Responsibilities:

  • Support Digital Strategies for Solicitation & Stewardship: Assist in the identification and creation of segments for digital campaigns. In collaboration with the Associate Director of Digital Fundraising and University Advancement Communications, support content development for digital campaigns, including emails, social media and web forms or pages. Synthesize and analyze campaign data from a variety of sources, including Google Analytics, email marketing platforms, solicitation reports and activity reports, with the goal to evaluate the effectiveness of campaigns and develop insights for future planning and decision-making. Support other Annual Giving team members on digital initiatives related to student philanthropy, tentpole events or distinct designations. Provide support throughout the planning and execution of 1842 Day, Villanova's Day of Giving, with a specific focus on volunteer engagement and digital communications.
  • Peer-to-Peer Advocacy : Recruit, train and equip volunteer advocates who inspire support for Villanova. Utilize existing and expanding technology to best prepare volunteers for success. Identify and integrate best practices in volunteer management to improve strategies and resources.
  • Social Fundraising: Manage day-to-day operations for crowdfunding campaigns, including project selection, website management and reporting. Identify new opportunities to share the impact of crowdfunding campaigns throughout the year.
  • Support the overall Annual Fund and University Advancement initiatives in order to meet campaign goals, especially related to undergraduate alumni participation. This includes but is not limited to events such as 1842 Day, Homecoming Weekend, Volunteer Symposium, Senior Class Gift events and Reunion Weekend. Assist in managing student workers who support Annual Giving projects.
  • Minimum Qualifications:

  • Bachelor's degree required, preferably in Marketing, Business Analytics or Communication.
  • Two to four years of experience in digital fundraising and/or marketing.
  • The successful candidate will have a broad base of general knowledge and skills in digital technology as well as demonstrated expertise with current and emerging trends in digital engagement.
  • Must be able to work in a fast-paced environment.
  • Excellent communication, interpersonal and analytical skills required. Must be well organized and with strong attention to detail.
  • Must be confident working with complex data and able to communicate the significance of data insights.
  • Knowledge of general office equipment, including personal computers, Microsoft Office Suite including Word, Excel, PowerPoint, Office 365.
  • Preferred Qualifications:

  • Knowledge and understanding of volunteer management and online fundraising strategies strongly preferred.
  • Experience with volunteer management preferred.
  • Experience with Google Analytics, Facebook Business Manager, Blackbaud Fundraising Performance Manager and Salesforce Marketing Cloud is preferred.
  • Physical Requirements and/or Unusual Work Hours:

    Evening and weekend work required in a limited capacity to support Annual Giving and Advancement events.

    Special Message to Applicants: Posting Date: 10/27/2022 Closing Date (11:59pm ET): Salary Posting Information:

    Commensurate with experience.

    Salary Band: I Job Classification: exempt

    References Needed

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    Maximum Number of References Needed 3

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