Alternative Narratives In The English-Language Promotion Of Urban And Mountain Destinations In...

Universities and Institutes of Italy
November 30, 2022
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Offerd Salary:Negotiation
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Contract Type:Other
Working Time:Negotigation
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  • Organisation/Company: NextGenerationEU
  • Research Field: Language sciences
  • Researcher Profile: First Stage Researcher (R1) Recognised Researcher (R2) Established Researcher (R3) Leading Researcher (R4)
  • Application Deadline: 30/11/2022
  • Location: Italy
  • Type Of Contract: To be defined
  • This project aims to identify the aura surrounding prominent urban and extra- urban destinations in the Veneto administrative region through the study of discursive and multimodal strategies. The project entails the compilation of a corpus of English-language texts promoting and describing such destinations. The data will be investigated quantitatively and qualitatively using corpus linguistics methods and techniques using corpus analysis software, assisting a discourse analysis approach. The multimodal aspect will also be taken into consideration in order to investigate how the destinations are visually portrayed in promotional texts. This will make it possible to produce suggestions for alternative narrations that may promote such destinations in an effective and mindful way, as to improve their destination image in a way that does not build on destination stereotypes and that supports sustainable practices

    Eligibility criteria

    Eligible destination country/ies for fellows:

  • Italy
  • Eligibility of fellows: country/ies of residence:

  • AFRICA
  • EUROPE
  • OCEANIA
  • NORTH AMERICA
  • SOUTH AMERICA
  • ASIA
  • OTHER
  • Eligibility of fellows: nationality/ies:

  • AFRICA
  • EUROPE
  • OCEANIA
  • NORTH AMERICA
  • SOUTH AMERICA
  • ASIA
  • OTHER
  • Web site for additional job details

    https: // www. univr.it/it/concorsi/assegnisti-di-ricerca/assegni-di- ricerca/0/1...

    Contact Information
  • Organisation/Company: NextGenerationEU
  • Organisation Type: Other
  • Website: https:// www. univr.it
  • Country: Italy
  • City: VERONA
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