Adjunct Instructor in Marketing

Siena College

United States

June 3, 2022

Description

Adjunct Instructor in Marketing

Category: Adjunct Faculty Positions Department: Marketing Locations: Loudonville, NY Posted: May 3, 2022 Closes: Open Until Filled Type: Part-time Position ID: 147103

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About Siena College:

Located in Loudonville, New York-just 10 minutes from the state capital of Albany-the Siena experience is built for a new generation of leaders eager to create a more just, peaceful and humane world. Each year, more than 3,000 Saints are empowered through a transformative journey of intellectual, spiritual and personal discovery. The Education for a Lifetime is made possible through a workforce of highly qualified and competent faculty, administrators and staff committed to fulfilling the Siena mission.

Job Description:

The Siena College School of Business is seeking to hire an Adjunct Instructor to teach a Marketing Research Methods course. Research is the objective process of collecting and analyzing data in order to aid in the marketing and managerial decision-making process. Both analytical techniques and real-world experiences will be combined in this class. Major topics include survey and sampling methodologies, questionnaire construction, observation and experimental methodology, plus secondary data gathering. Students engage in research projects, and interpret statistical analysis of output from a computer statistical package.

As a result of active engagement of the learner, and active involvement with the individual and group projects, by the end of the semester the learner will be able to: appreciate the role and importance of marketing research within an organization; describe the steps involved in the marketing research process; analyze marketing problems and determine appropriate data requirements; assess the availability of secondary data; design and develop a survey to gather primary data; analyze data using appropriate statistical techniques; make managerial recommendations based on data analysis, etc.

Requirements:

The ideal candidate will have practical marketing/business analytics work experience as well as demonstrated teaching experience along with an earned degree in the field of business or management at the Master's level. Review of credentials will begin immediately. The start date is September 2022.

A background screening will be required.

Additional Information:

Siena College is committed to attracting, supporting, and retaining a diverse faculty. We actively encourage applications from women, minorities, persons with disabilities, veterans, and others from under-represented groups who may make a positive contribution to the diversification of ideas and perspectives.

Siena College is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

A COVID-19 vaccination is required for employees pursuant to the COVID-19 policy.

Application Instructions:

Please submit C.V., a cover letter that addresses your qualifications and experience, and names/contact information for 3 professional references

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