Adjunct Instructor in Marketing
Category: Adjunct Faculty Positions
Locations: Loudonville, NY
Posted: May 3, 2022
Closes: Open Until Filled
Position ID: 147103
About Siena College:
Located in Loudonville, New York-just 10 minutes from the state capital of
Albany-the Siena experience is built for a new generation of leaders eager to
create a more just, peaceful and humane world. Each year, more than 3,000
Saints are empowered through a transformative journey of intellectual,
spiritual and personal discovery. The Education for a Lifetime is made
possible through a workforce of highly qualified and competent faculty,
administrators and staff committed to fulfilling the Siena mission.
The Siena College School of Business is seeking to hire an Adjunct Instructor
to teach a Marketing Research Methods course. Research is the objective
process of collecting and analyzing data in order to aid in the marketing and
managerial decision-making process. Both analytical techniques and real-world
experiences will be combined in this class. Major topics include survey and
sampling methodologies, questionnaire construction, observation and
experimental methodology, plus secondary data gathering. Students engage in
research projects, and interpret statistical analysis of output from a
computer statistical package.
As a result of active engagement of the learner, and active involvement with
the individual and group projects, by the end of the semester the learner will
be able to: appreciate the role and importance of marketing research within an
organization; describe the steps involved in the marketing research process;
analyze marketing problems and determine appropriate data requirements; assess
the availability of secondary data; design and develop a survey to gather
primary data; analyze data using appropriate statistical techniques; make
managerial recommendations based on data analysis, etc.
The ideal candidate will have practical marketing/business analytics work
experience as well as demonstrated teaching experience along with an earned
degree in the field of business or management at the Master's level. Review of
credentials will begin immediately. The start date is September 2022.
A background screening will be required.
Siena College is committed to attracting, supporting, and retaining a diverse
faculty. We actively encourage applications from women, minorities, persons
with disabilities, veterans, and others from under-represented groups who may
make a positive contribution to the diversification of ideas and perspectives.
Siena College is an equal opportunity employer and all qualified applicants
will receive consideration for employment without regard to race, color,
religion, sex, sexual orientation or gender identity, national origin,
disability status, protected veteran status, or any other characteristic
protected by law.
A COVID-19 vaccination is required for employees pursuant to the COVID-19
Please submit C.V., a cover letter that addresses your qualifications and
experience, and names/contact information for 3 professional references